A One-Stop Shop for a Unique Cultural Experience at Al Marmoom Heritage Village
The family destination is a main attraction during the 2018 Marmoom Camel Race Festival
Banking on the success of last year’s attendance that saw thousands of visitors flock to the venue, organisers of the Al Marmoom Heritage Village are preparing to welcome residents and tourists from March 29 to April 12 this year. The Village is considered a one-stop shop for everything relating to UAE heritage, and a main attraction of the Al Marmoom Camel Race Festival, one of GCC’s sporting highlights of the year.
Camel racing is an integral part of the khaleeji culture and there has been a significant increase in the number of tourists to the races. The Heritage Village was set up for visitors to explore the Emirati way of life through handicrafts, cuisine, mock weddings, and music. This year, around a hundred small shops and kiosks are being organised to recreate a carnival like setting in addition to traditional dance shows from Oman, India, and Africa.
Another highlight of this year’s festival is the Year of Zayed exhibition – a tribute to the founding father of the UAE giving visitors an insight into the visionary life and times of the late Sheikh Zayed.
Abdullah Faraj, Member of the Supreme Committee and Head of Marketing and Events at Al Marmoom Camel Race Festival, says the Festival has been witnessing a steady growth of visitors over the past couple of years. “The experience at Al Marmoom Heritage Festival is enriching because visitors get a first hand account of Emarati culture through sport, cuisine, music, and various events. It’s a window that allows visitors to have a broader cultural experience. We aim to enhance that experience through our retail offerings across a hundred kiosks. Dubai is a multicultural city and we are hoping to attract all nationalities by creating a festive atmosphere, and we are very grateful for our partners at Dubai Culture for preparing a rich and diverse programme of events for this year. In addition to the festivities, we are honoured to host a Year of Zayed exhibition – a tribute to the founding father of our nation.”
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“The concept of markets is extremely popular among Dubai’s residents and we’ve incorporated numerous new elements to make the experience enjoyable. As organisers, we took in feedback from visitors and participating retailers of previous editions to ensure that each element of the markets is enhanced to meet the expectations of all audiences,” added Faraj.
Retailers are also looking forward to the Festival as the month-long markets mean increased footfall and sales. Al Faraj says the aim this year is to make the kiosks available to all retailers thereby creating more choices for shoppers. Interested parties can send an email to firstname.lastname@example.org or call 0545824728 to book their spaces.
This way, he adds, retailers are in a better position to offer a diverse range of products to visitors and tourists. Kiosks of sizes 2×2 metres and 3×3 metres are currently available to retailers that are interested in being part of the Festival.
Al Marmoom Heritage Village will be open to public from 29th March to 12th of April, and will complement the festive celebrations across Al Marmoom during the annual camel race. More information about the events, attractions, and the races can be found on www.almarmoomhfestival.ae